5 Tips to Keep Your Customers Coming Back

By Dana McGuffin | February 14, 2019 | Comments Off on 5 Tips to Keep Your Customers Coming Back

Happy, satisfied customers are essential to the health of every business. Increasing competition, online review opportunities, and unlimited access to information up the ante on the importance of quality customer service. Here are some tips to help your business thrive by meeting and exceeding your customers’ expectations: Truly understand your customer and their needs. As…

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Overlooked Business Metrics To Keep Your Eye On

By Dana McGuffin | June 21, 2018 | Comments Off on Overlooked Business Metrics To Keep Your Eye On

Revenue, gross margin, net profit — these are the basic metrics every small business owner watches closely. But there are also some often-overlooked metrics that can deepen your insight into your business and inform your decision-making. Here are a few: Customer acquisition cost Divide the total amount of money you’ve spent on marketing over a…

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