Customer Retention Metrics You Need to Know

  Your business’s ability to retain customers is one of the most important components to sustained growth and profitability. Here are the three retention metrics useful for every business owner. Retention rate. Most customer retention is measured over a set period of time, typically one year. To determine your rate, take a look at the number…

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Handling Negative Online Reviews of Your Business

Here are some ideas on handling those pesky online business reviews. The best defense is a great offense. You don’t have to address negative reviews if you never have them in the first place. Proactively identify possible negative experiences and encourage customers to respond directly to you to resolve their issues. Know your dissatisfied reviewer. Before responding,…

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5 Tips to Keep Your Customers Coming Back

Happy, satisfied customers are essential to the health of every business. Increasing competition, online review opportunities, and unlimited access to information up the ante on the importance of quality customer service. Here are some tips to help your business thrive by meeting and exceeding your customers’ expectations: Truly understand your customer and their needs. As…

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Overlooked Business Metrics To Keep Your Eye On

Revenue, gross margin, net profit — these are the basic metrics every small business owner watches closely. But there are also some often-overlooked metrics that can deepen your insight into your business and inform your decision-making. Here are a few: Customer acquisition cost Divide the total amount of money you’ve spent on marketing over a…

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