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The Dana McGuffin CPA Story

Our Start

Our firm is a blending of two firms in the DFW Metroplex area- Dana McGuffin CPA, PC and Knutson CPA, PLLC. Knutson CPA, PLLC was founded by Wendy Knutson, CPA in 2010 in a two-room executive suite in Southlake, Texas. Not knowing exactly how to get this effort off the ground, Wendy immediately hired Lindsay to help market the firm and find new clients.  It seemed like such a foreign concept to other accounting firms for us to have a real marketing effort in place. We found Southlake to be a welcoming community, and we still love being involved in our great city.

Dana McGuffin CPA, PC was founded in 2006 in Bedford, Texas with the vision of helping small businesses and nonprofits with more than just accounting services. With financial information readily at hand, it just made sense to advance the partnership to be about more than just numbers, but to talk about cash flow and profitability.

Dana McGuffin, CPA purchased the Knutson CPA firm and merged the two teams in 2017. We continue to serve both sets of clients from our Southlake, Texas office and are enjoying the opportunities an expanded team can bring to our clients!

Up ‘Til Now

As the firm has grown, we have been blessed with wonderful clients who trusted us, not just as their accountants, but as trusted advisors. The more we helped entrepreneurs thrive in their businesses, we realized that the timeclock and timesheet were not our friends. Tracking and billing every quarter hour actually pitted us against our clients who wanted us to work faster while we wanted to spend quality time and do a good job. So, we took a big leap of faith and threw out the time sheets.

Once we ditched the time sheets our team experienced a huge mind shift away from the internal measure of time tracking toward client wants, client goals, and client results. We became able to think strategically about how to better serve our clients. We began to quote and bill up front so clients wouldn’t have to worry about surprise invoices. Then, we discovered ROWE(link) and implemented a Results Only Work Environment for our team. Our team has said working in a ROWE – working where we want, when we want as long as the work gets done- makes Dana McGuffin CPA a wonderful place to serve clients.

Our Passion for Profits

We believe that having a profitable business is the intention of every entrepreneur. Unfortunately, many entrepreneurs find themselves in business for years and discover they are not running profitable businesses.

In case you are not familiar with the Profit First concept, it is a method developed and documented by business author Mike Michalowicz. Immediately after its introduction, Profit First became the most popular book of all time on how to systematically and easily grow profits in any business.

Our firm is one of a select few to provide businesses with guidance and support using the Profit First methods. Our team includes Certified Profit First Professionals that coach our clients through creating a system to measure and ensure profitability and sustain a healthy business.

Call us at 817.488.8939 or request a free consultation.  We’ll assess where you stand now and give you actions that you can immediately use to grow your profits.  The consultation is completely free! Why? Because we are confident you will be SO impressed by what we can do for you, you will want to work with us going forward.

The Dana McGuffin CPA, PC Team

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