Make Online Reviews Work For Your Business

    Many factors play into a potential customer’s decision to buy your product or service, but one thing is clear — online reviews are at the top of the list. Here are suggestions to improve yours: Create an impactful online presence. Unless you just opened your business, there’s a good chance it already exists in…

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Will That Be Cash or Barter?

How swapping products and services could benefit your business Bartering, the act of trading goods or services with other goods or services instead of money, is more popular than ever. And with many businesses dealing with constrained cash flow, bartering may be a good way to create value for your business. The new world of…

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Mitigating Business Risk with Cross-Training

Cross-training to ensure more than one person knows key functional areas can be a win-win situation for you and your employees. Large companies often use it to prepare managers for future promotions. But in small companies, cross-training can be a great way to mitigate risk. How you implement cross-training will depend on the size and…

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Save Your Business Time and Money by Getting Organized

Here are some suggestions to help you master the art of documenting and organizing your business now and in the future. Document policies and procedures. Write down daily responsibilities, skills needed to complete tasks related to these responsibilities, and the location of all paper and electronic files. Appoint and cross-train backup staff to ensure these daily…

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Tips to Get Your Finances in Tip-Top Shape

Here are some tips to get your finances in tip-top shape for 2023. Know your net worth. The first step to improving your finances in 2023 is to create a snapshot of your current financial situation. So note all your assets, then subtract all your liabilities (what you owe others) to calculate your net worth.…

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Tips to Keep Your Customers Coming Back

Happy, satisfied customers are essential to the health of every business. Increasing competition, online review opportunities, and unlimited access to information up the ante on the importance of quality customer service. Here are some tips to help your business thrive by meeting and exceeding your customers’ expectations: Understand your customers and their needs. As best you…

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Customer Retention Metrics You Need to Know

  Your business’s ability to retain customers is one of the most important components to sustained growth and profitability. Here are the three retention metrics useful for every business owner. Retention rate. Most customer retention is measured over a set period of time, typically one year. To determine your rate, take a look at the number…

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Handling Negative Online Reviews of Your Business

Here are some ideas on handling those pesky online business reviews. The best defense is a great offense. You don’t have to address negative reviews if you never have them in the first place. Proactively identify possible negative experiences and encourage customers to respond directly to you to resolve their issues. Know your dissatisfied reviewer. Before responding,…

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Six Simple Ideas to Help Your Small Business

Here are six ideas to help your business grow and thrive this summer. Understand your cash flow. One of the biggest causes of business failure is lack of understanding cash flow. At the end of the day, you need enough cash to pay your vendors and your employees. If you run a seasonal business you understand…

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Hiring Your First Employee? Make It a Success!

  Are you ready to hire your first employee? Perhaps you started a new business, and are working solo or with a spouse or business partner. Now the business is growing and there’s just too much to do. You find yourself working long hours and still not keeping up. It may be time to make…

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